É fácil enganar os media?

Ryan Holiday manipulates the media for a living. He is a media strategist for various clients, including Tucker Max and American Apparel, whose founder says that Holiday “has done more for my business than just about anyone.”
http://www.huffingtonpost.com/2012/06/29/ryan-holiday-trust-me-im-lying_n_1638080.html?ncid=edlinkusaolp00000003